Committees - Marketing
area of responsibility The Marketing Committee of PNEUROP is dealing
with a wide range of topics, related to commercial and marketing issues
both internally as well as externally.
efficiency for example is not only a technical question. The target of
the companies active in this group is to inform the compressed air,
process gas and vacuum systems customers about the cost saving
potentials of modern state of the art systems. Another target is the need of free
trade in the European Union. The PNEUROP Marketing Committee is
monitoring the market and active in all cases where barriers to trade
are constraining free trade.
The PNEUROP Marketing Committee was
one of the driving forces behind the European Motor Challenge Programme
(LINK) which was launched in February 2003 and which now covers several
national projects. These projects, which are supported by local
governments, are aimed to reduce energy consumption in the production
industries and thereby saving cost for the companies participating.
The voice of PNEUROP is asked in the
consultation with the European Commission and other authorities. There
are a number of regulatory papers in the pipeline of the European
Commission, affecting the industry. To safeguard that this regulations
are in line with industries possibilities and that the required outcome
matches with the effort the industry has to provide is becoming more
In addition to all this, the PNEUROP
Marketing Committee is responsible for the PNEUROP web site and always
interested in users feedback.